Demographics are one of the most powerful forces shaping real estate, and the baby boomer generation is at the center of today’s housing conversation.
According to CNBC’s Property Play, “more than 4 million boomers will hit 80 in the next five years, and occupancy at both active adult and assisted living communities is already rising fast.” Furthermore, NIC data cited by CNBC shows that “just about 4,000 new senior living units” will be developed this year and next — far short of the “100,000 new beds each year through 2040” that demand will require (CNBC source).
Here in Atlanta — and particularly in neighborhoods like Historic Brookhaven — many long-time homeowners are baby boomers. For some, this will mean aging in place, fueling demand for home renovations and in-home support. For others, it will mean downsizing or transitioning to senior living, creating rare opportunities for buyers in highly desirable neighborhoods.
For sellers, timing and preparation will be key. As inventory shifts, positioning your home to appeal to today’s buyers — often younger families looking for community, schools, and walkability — will maximize value. For buyers, being prepared for competitive opportunities is essential.
At the Iannotti Breen Group, our mission is to help clients navigate these generational transitions with data-backed insights, empathy, and seasoned strategy. Real estate isn’t just about property — it’s about life stages, and how we adapt the places we call home accordingly.
