In the first half of 2025, Atlanta quietly secured the top spot in the nation for institutional homebuyers. According to new research from Cotality, “mega-investors”—those who own more than 1,000 properties—purchased more homes here than in any other U.S. city.
Between January and June alone, Atlanta represented 11.4% of all bulk investor purchases, beating out Memphis (6.7%) and other hot markets. In total, investors of all sizes—from first-time landlords to institutional buyers—snapped up more than 15,500 residential properties in Atlanta during the first six months of the year.
Why Atlanta?
Two simple reasons:
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Rental strength. Our city continues to offer strong rental demand, fueled by population growth and job opportunities.
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Relative affordability. Compared to other metros, Atlanta homes still offer investors attractive entry prices with comfortable margins.
As Cotality economist Thom Malone explained, these investors aren’t rattled by high rates. Many buy in cash and see high rental returns as a way to offset elevated home prices.
What This Means for Buyers
If institutional investors are betting big on Atlanta, it signals long-term confidence in our market. But it also means buyers looking for a primary home need to be prepared—competition is real, and cash offers are commonplace.
This is where the right guidance makes all the difference. At Iannotti Breen, we help our clients compete strategically—whether that means uncovering off-market opportunities, crafting winning offers, or identifying neighborhoods where value is still on the rise.
The Takeaway
Atlanta isn’t just on investors’ radar—it’s their number-one market in the country. If you’ve been waiting to buy, know that you’re not just competing with other families… you’re competing with billion-dollar portfolios. Having an experienced, connected team on your side gives you an edge.
Thinking about buying in Atlanta this year? Let’s talk. We’ll guide you to the right property and help you navigate this competitive, opportunity-rich market with confidence.
